What is Search Engine Marketing?

Search Engine Marketing (SEM) is an umbrella term encompassing all types of marketing that embrace search engines as the media vehicle. It consists of two main approaches:

•  Search advertising - (also called "Keyword advertising" or "Paid Search"). In this methodology, the marketer purchases or "sponsors" individual keywords or keyword phrases that users enter into a search engines' "search" box;

•  SEO - "Search Engine Optimization" (also called "search engine public relations") requires no media purchase, but rather influences the position of the marketer's link (or listing) within the search engine results by optimizing to the algorithms used by the search engines. The process raises a web site's search engine rankings for particular keywords by maximizing web site copy, navigation and referral links.

Marketers who pursue a Search Engine Marketing strategy by purchasing keywords, or pursue an SEO strategy to optimize their web site and communications, enjoy many benefits.

Learn the benefits of pursuing SEM Keyword Advertising and Search Engine Optimization Strategy.

Learn about ClearGauge's entire complement of Search Engine Marketing services and how they can develop a customized SEM or SEO strategy for your business:

Search Engine Optimization services
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Let ClearGauge be your SEM or SEO Consultant. Contact us today.