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Improve Your Search Engine Marketing Program

Which common Search Engine Marketing or SEO problems are you facing today?

To learn how to improve your SEM or SEO program, please select all the statements below that apply to your situation.

Overall Search Engine Marketing Program Problems

	I am running my SEM program in-house, but my staff is becoming overwhelmed by managing the complex, dynamic, ever-changing requirements of maintaining a competitive SEM landscape.
	I'm having trouble translating my search expenditures into results that have a real business value.
	I lack an overall search engine marketing strategy; all of my efforts are too tactical and reactive.
	My search engine marketing program does not strategically integrate with all of my other marketing initiatives.
	I want to improve my current search engine marketing program, but am uncertain whether to bring the effort in-house or outsource it to a vendor.

Keyword Advertising-Specific Problems

	The search traffic volume from my keyword advertising program is too low, and is not achieving my expectations.
	I am unhappy with my cost per lead.
	I seem to be getting a lot of traffic to my site from my paid search marketing campaigns but not much of it is converting in a way that's valuable to me.
	The search engines are throttling down or turning off my programs and I don't know why.
	I am most aware of the "click to buy" search program approach, but my product has a long and complex sales cycle or involves multiple distribution channels, and I am unsure how to adapt it effectively.

Search Engine Optimization-Specific Problems

	I am not satisfied with the level of my SEO or unpaid search listing rankings.
	I am registered only on major search engines, and believe I lack breadth of registration on vertical directories and other smaller search engines.

Let ClearGauge be your SEM or SEO Consultant. Contact us today.