Our client wanted to use their website to generate increased qualified leads.  It had been several years since the last website renovation and our client agreed they were in need of a redesign and setting new site performance goals and measurements that aligned with their business goals.  They also wanted to gain better insight into their site’s performance and visitor behavior.  At that time their WebTrends Analytics configuration was not being utilized to its fullest extent to provide actionable data.

The client hired ClearGauge to provide recommendations for site improvement to enhance the user experience and to assess their web analytics set up as well.  Our team began with a number of strategic assessments of their current site and mapping the client’s goals to key performance indicators.  Based on the assessments and goals, the client redesigned their site and ClearGauge implemented a new analytics tracking architecture, developed customized reporting and configured dashboards in WebTrends for an impactful view of their online business.  Then throughout 2007, ClearGauge provided organic search, paid search and online media campaign services to increase qualified traffic to the client’s website.

The site improvements have resulted in an environment with a higher rate of engagement and conversion to a lead. In the first 2 quarters after launching their new site, the client’s leads increased 88%.  Also, the ability to identify and measure which referral sources and campaigns provided an optimized mix of qualified visitors led to paid media campaign leads increasing by 73%.