| Chicago, IL — November 11, 2008 — ClearGauge (www.cleargauge.com), an established leader in online marketing, web analytics, web renovation/design, and Search Engine Optimization (SEO) consulting services, has partnered with ZoomRank (www.zoomrank.com), a web-based service that monitors search engine rankings, to deliver a powerful new standard SEO analytical measure. The “average ranking” is a more stable and reliable measure of search engine rankings that allows marketers to more accurately evaluate and maximize returns on their SEO initiatives.
The standard method of measuring search engine rankings is to compare two static points in time, for instance, on the first day of each month. The problem with this is that search engine rankings can fluctuate greatly on any given day, which can result in flawed information. Using an average ranking, however, provides a much more reliable measure of search engine rankings over the course of the month. ClearGauge had used average rankings to evaluate SEO initiatives in the past, but it required careful management of daily rank monitoring and manual calculations. ZoomRank automatically monitors search engine rankings daily and worked with ClearGauge to develop an Average Rankings Report that can be scheduled to run automatically.
“Analyzing search engine keyword rankings as an average over time gives me a much more stable and reliable measurement of keyword performance and improves my ability to deliver to my clients. Now that this feature is automated in ZoomRank, I can shave hours off of my workload per client and instead invest that time in improving their search engine rankings”, says Trevor Peters, Director of Client Solutions, SEO & Analytics for ClearGauge.
SEO consists of identifying important keywords and phrases that companies want to rank high for on search engines such as Google, Yahoo, and MSN. Having a website rank in the top 10 organic (non-paid) results on the search engines can significantly increase the quantity and quality of leads and sales. Optimizing content, developing inbound links and ensuring search engine friendly website design are all methods for improving search engine rankings. What sets ClearGauge apart from other SEO consulting and services firms is their customization of web analytics tools such as Omniture, WebTrends and Google Analytics by focusing on goals and Key Performance Indicators (KPIs) in support of continuous improvement.
Peters recalls discussing average rankings with Scott Johnson, President of ZoomRank, earlier this year. ZoomRank enthusiastically accepted the challenge, worked with ClearGauge in the design and testing, and delivered it in 30 days. “For years, I requested this feature of many companies with desktop ranking software. They all agreed it was a great idea, but that is as far as it went”, says Peters. “ZoomRank was the first company that actually responded to our needs and I’m glad I got to be a part of developing something that is really cool and truly valuable. Automating this analytical measure will allow ClearGauge to be more efficient and provide even better results to our SEO clients.”
SEO Analysts will tell you that search engine rank monitoring is a time consuming process that is prone to errors. Desktop software automates it to a certain degree, but must be carefully monitored due to frequent errors. It also requires a dedicated computer and Internet connection bandwidth, which leaves the user open to detection, blocking, and even blacklisting by the search engines.
ZoomRank is a 100% web-based service that requires no software to be installed and automatically monitors search engine rankings daily from its dedicated servers. Johnson and Noel Geren, CTO of ZoomRank, have been in the web-based software business for many years. “Building a successful web-based service requires working closely with clients and prospects to listen to them and address their needs,” Geren says, “When Trevor Peters from ClearGauge approached us with the average rankings report, it was a no-brainer as we saw that it would add significant value for all of our clients.”
Peters concludes; “We have a few more ideas mixing in the laboratory, so look for some major announcements from ClearGauge and ZoomRank in the near future.”
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Contact: Renee Gould
Phone: 312-423-7625
Email: renee.gould@cleargauge.com
Website: cleargauge.com
About ClearGauge
ClearGauge (www.cleargauge.com) is a B2B online marketing services and consulting firm that has experienced mutual success with many Fortune 500 companies to generate a higher quantity and quality of sales leads through their website. Lead generation solutions include a blend of website analytics, website renovation & design, search engine optimization (SEO), and paid search. ClearGauge also provides strategic sessions and educational workshops for those who want to assess their performance or needs, and/or learn more.
About ZoomRank
ZoomRank (www.zoomrank.com) is a web-based service that automatically tracks the ranking of websites by keyword on the major search engines. No longer do companies have to manually check their rankings on Google, Yahoo, or MSN, they can now actively monitor their search engine optimization (SEO) programs for maximum returns. Users can initiate a rank anytime and see immediate status, view daily rankings in automatic emails, or run and schedule reports. Monitoring search engine positioning has never been so easy.
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