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HSR Business to Business and ClearGauge Create Strategic Alliance |
| Full-service agency and eMarketing consultancy deliver new solutions for B-to-B marketplace |
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CHICAGO, (February 21, 2008) -- HSR Business to Business and ClearGauge have formed a strategic alliance, delivering Web sites with customized Webanalytics focused on business value. Additionally, the partnership will focus onproducing award-winning, message-driven creative and Web application development. HSR and ClearGauge both recognize that B-to-B marketers often struggle with the challenge of developing sites that jointly serve the branding and sales needs of their firm. The solution is to connect the value of the B-to-B marketer's Website investments to their company's business results.
Zynx Health, a leader in evidence-based healthcare, recently selected the allianceof ClearGauge and HSR to manage its corporate Web site redesign initiative. ZynxHealth's Web site is being redesigned to gain more market share through astrategic Web site architecture. The new architecture will be complemented byholistic search engine optimization (SEO) and customized analytics methodologiesfocused on connecting Web site key performance indicators to company goals.
"HSR has a long history of delivering sophisticated approaches to interactivemarketing and design," said Karen Breen Vogel, president and CEO of ClearGauge."HSR is interpreting ClearGauge's buy-cycle oriented site renovation strategieswithin an architecture that is both practical and logical, and is demonstrating how our strengths work together."
Strategic Alliance
Together, HSR and ClearGauge are delivering the industry's most advanced interactive marketing solutions for B-to-B marketers. Some of these solutions include strategies for improving user experience, SEO, interface design, database application development and Web analytics services. Both firms share a customer centric philosophy and have complementary strategic approaches to solving thecomplexities associated with business-to-business marketing.
"We feel we have found a valued partner in ClearGauge for developing advanced B-to-B Web site analytics strategies that combine both a demand generation and strong brand focus," said Greg Holliday, vice president of interactive for HSR. "Their methodologies and best practices complement our own analytics capabilities, and ClearGauge's customers benefit from our interface design andWeb application development expertise."
About ClearGauge
ClearGauge helps companies continuously improve their Web sites to generate and qualify leads to build the sales pipeline. As an online marketing services provider,ClearGauge's data-driven methodologies and approach help customers take action to improve their customers' and prospects' Website experience to deliverquantifiable, bottom-line results. ClearGauge has been identified as an outstandinginteractive agency for the past four years and in 2006 was named HonorableMention (3rd place) Interactive Agency of the Year. ClearGauge's customers includeDow Chemical, DuPont, Caterpillar, First DataBank, General Electric CommercialFinance, LSI, Sage Software Healthcare, Siemens Energy & Automation and ZynxHealth. ClearGauge is headquartered in Chicago. For more information, visit www.cleargauge.com.
About HSR Business to Business
HSR Business to Business LLC helps industry leaders build and defend premium brands in rapidly commoditizing business markets. The firm is the largest independent business-to-business marketing communications agency in the UnitedStates. HSR's fully integrated marketing communications offering includes strategy, advertising, interactive, public relations and relationship marketing. HSR has beennamed "Agency of the Year" six times in the last decade by Advertising Age's BtoB magazine and Business Marketing Association International. The agency's client list includes leading business brands such as USG Corporation, Hobart, JohnsManville, Eclipse Aviation, Makino, Fidelity Investments and Kellogg's. HSR isheadquartered in Cincinnati, with regional operations in Chicago and Denver. Formore information, visit www.hsr.com.
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