Top publication for marketing strategists recognizes ClearGauge in interactive marketing category
CHICAGO, March 21, 2006 – ClearGauge, a strategic interactive marketing and analytics firm, announced today that it received the honorable mention award in the interactive marketing category from BtoB Magazine, the top publication for marketing strategists. The firm was cited in the annual top agencies issue March 13.
ClearGauge received honorable mention for garnering 15 new client wins in 2005, which propelled the company to new levels of revenue growth and employees. Its clients include GE Commercial Financial Services, Dow Chemical, MOD-PAC, DuPont, and Emdeon.
“We are very grateful to BtoB Magazine for this distinguished honor,” said Karen Breen Vogel, President and CEO of ClearGauge. “We would be remiss, however, if we did not acknowledge our clients’ roles in our success. We’re very appreciative of the opportunities to help our clients better leverage their Web investments to impact and improve business results in a significant way.”
Among the firm’s major 2005 programs were engagements with commercial printer MOD-PAC to build a new online brand and Web presence, www.printlizard.com; helping Skyline Exhibits exponentially increase its pipeline of qualified leads via a paid search optimization project; and developing a tracking and analytics strategy for Siemens Energy & Automation. Additional new clients in 2005 included Emdeon Practice Services, St. John Co., DuPont Limited Combustible Cables, and Website Pros.
As part of its 2005 growth strategy, ClearGauge also enabled a Web analytics solution based on WebTrends® for considered purchase environments, such as BtoB, which gives companies a holistic picture of their true sales pipeline and a clearer set of metrics to take action from. ClearGauge will expand its solution set to additional platforms in 2006.
In addition, BtoB Magazine cited ClearGauge for the firm’s inaugural client summit to discuss e-marketing trends, client issues and best practices. Moreover, ClearGauge executives presented at more than 15 industry events, detailing the Internet’s impact on acquiring and retaining customers, and helping clients identify measurable online strategies for achieving their business goals.