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Duro-Last Roofing, Inc. Case Study |
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| Issue |
This client wanted to increase traffic and awareness of their roofing products. From this increased traffic, they wanted to drive qualified leads and reduce the cost per conversion. |
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| Action |
ClearGauge optimized the choice of search engines and the campaigns specific to each – discontinuing some and increasing others. We also built out their analytics in order to measure the right outcomes effectively, which led us to effectively optimize their website. In order to drive traffic, ClearGauge partnered with this client to develop a search engine optimization (SEO) program to increase awareness and traffic naturally. ClearGauge did SEO copywriting for multiple pages in the site. The client worked as a partner and implemented these recommendations and learned from them to begin optimizing their other pages. ClearGauge also worked with this client to add tracking tags, create additional keywords for tracking, creating landing pages, etc.
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| Impact |
Through the Paid Search and SEO efforts, this client was able to increase their prominence on search engines and therefore increase their traffic. This brought increased leads and a decreased cost per lead, exceeding expectations by bringing in a 13% of visitors that accounted for 25% of their conversions. The paid search optimization efforts paid off and the cost per form completion decreased by 72% for the year. This client increased the number of pages in the top 5 listings by 25%, by 14% in the top 10 and by 19% in the top 30. |
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